Digital Marketing & Moroccan Consumer Behavior
A research project led by Khalid Hajji, a digital marketing expert, under the auspices of Moulay Ismail University (FSJES Meknes), bridges academia and industry insights, seeking collaborations with researchers and economic stakeholders.
02. About the Research Project ✨
Digital marketing and moroccan consumer behavior: Emotional and trust dynamics in online purchasing
This research examines the evolving relationship between digital marketing strategies and consumer behavior, with a focus on Moroccan markets. Key areas include
Key areas include ✨
- The role of emotions in influencing online purchasing decisions.
- The impact of trust in digital platforms on consumer loyalty.
- Comparative insights from emerging and developed markets to understand cultural and socio-economic factors.
Objectives ✨
- Investigate the interplay of digital strategies and consumer psychology.
- Offer actionable recommendations to enhance marketing practices in Morocco.
- Contribute to the academic literature on marketing in emerging markets.
03. Collaborations and Contributions ✨
I’m excited to invite academic researchers, industry leaders in digital marketing and e-commerce, and economic actors to collaborate on this journey. Let’s connect to bridge insights between research and practical business strategies, creating impactful solutions for the evolving Moroccan digital landscape. Together, we can turn ideas into actionable outcomes!
04. We love like ✨
Participate in my survey on digital marketing and consumer behavior.
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